Note: This processing activity is not applicable to customers of the Scarlet brand.
Which categories of personal data will we use?
- Collected data: Identification and contact information, Personal characteristics, Customer interactions.
- Observed or generated data: Consumption habits.
- Derived data: Segmentation information.
What justifies this processing activity?
Your consent (art. 6(1)(a) GDPR) to collect personal data and transmit them to Ads & Data to automatically display targeted ads on certain Proximus websites and applications.
How long will we process this data for this purpose?
Your identification and contact information and personal characteristics will be processed for as long as you are a Proximus customer.
Data related to your consumption habits and segmentation information will be stored for 1 year upon collection of the data.
Data related to your interactions as a customer with Proximus will be kept for 2 years upon the date of the interaction.
With whom does we share this data?
Ads & Data, as a joint controller.
How can I withdraw my consent?
You can always withdraw your consent, at any time, in the following ways: i) by adjusting your cookie settings so that we no longer collect data related to your use of our websites and mobile applications through the Proximus website or the Proximus app; or ii) by adjusting your privacy settings in MyProximus Web or MyProximus App. For more information on alternative ways to exercise your rights, you can consult section 11 below.
Proximus and Ads & Data (Harensesteenweg 226, 1800, Vilvoorde, Belgium, KBO: 0809.309.701) process your personal data as joint controllers for purposes of targeted advertising on Proximus websites and applications. Ads & Data, an organisation ensuring the collaboration between Belgian providers of advertising space, builds up target groups for advertisements and show personalised advertisements on digital media and television, together with Proximus.
The categories of personal data that Proximus and Ads & Data collect and use, subject to your consent, are:
- Personal data you have shared directly with us, such as name, e-mail address, age, gender, postal code.
- Data collected during your visit to and use of our websites and mobile applications such as unique identifiers (e.g. your IP address), the URL of the pages visited, click behaviour with regard to viewed articles or advertisements.
- Derived data: these are interests that we derive from data at its disposal such as age, gender, postal code, Proximus products and services, ... and possibly your viewing behaviour, characteristics based on statistical and public data. Based on this information, we can for instance deduce that you are a “cooking enthusiast”.
This collaboration means, among other things, that, subject to your consent, we will collect these personal data and transmit them to Ads & Data in an encrypted form. This encryption means that Ads & Data will not be able to identify you directly. Ads & Data then uses this information to build your advertising profile (e.g. sports fan, male, age group, ...). Ads & Data uses this to automatically display, with the help of service providers, targeted ads on certain Proximus websites and applications. In concrete terms, this means that Proximus and Ads & Data process your personal data for the following purposes and on the basis of the following legal grounds:
- To create personalized online advertising profiles, based on your consent;
- To select personalized advertisements, based on your consent;
- To measure the performance of advertisements, based on your consent.
For these purposes, we will communicate your personal data to Ads & Data in its capacity as joint controller, who will process them into an advertising profile.
You may withdraw your consent for the aforementioned purposes at any time, firstly by adjusting your cookie settings so that we no longer collect data related to your use of our websites and mobile applications either through the Proximus website or the Proximus app, and secondly by adjusting your privacy settings in MyProximus Web or MyProximus App. It may also be useful to check whether you have accepted advertising cookies from third parties on other sites or applications on which you surf and on which Ads & Data broadcasts targeted advertisements, a list of these partners can be found on the Ads & Data websiteNew window.
Ads & Data will share your advertising profile with:
- Processors that process data on our behalf (e.g. IT companies);
- Advertisers who want to use Ads & Data’s services to display advertising on our websites and applications.
Ads & Data also shares an identification number from your browser with platforms that provide support services for selecting and displaying targeted advertisements.
Some recipients may be located in countries outside the European Economic Area (EEA). If your encrypted data is transferred to them, this will be covered by appropriate safeguards, such as European Standard Contractual Clauses, to continue to ensure an adequate level of protection.
Ads & Data will constantly update your personal data and keep it for a maximum of 13 months.
As a data subject, you have several rights. These are explained in section 11 below. Both Proximus and Ads & Data allow you to exercise certain rights in accordance with the legal requirements. The Proximus Data Protection Officer acts as a central contact, among other things because Ads & Data has no data to directly identify you (e.g. name or e-mail address) and will therefore not be able to respond to your request.
You can always withdraw your consent, at any time, in the following ways: i) by adjusting your cookie settings so that we no longer collect data related to your use of our websites and mobile applications through the Proximus website or the Proximus app; or ii) by adjusting your privacy settings in MyProximus Web (Account settings – My Account – Alerts and Privacy) or MyProximus App (Account Settings – Privacy – My Account – Alerts and Privacy).